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From ESPN.com

By Bob Harig

All these years later, it is necessary to remind yourself that in 1958 Arnold Palmer was not yet Arnold Palmer. Not the Arnie we have come to know as one of golf''s greatest champions and ambassadors. Not the Arnie who carried a sport on its back, helped usher in the Television age, inspired the masses.


Nope, back then, the son of a greenskeeper from Latrobe, Pa., was a well-regarded pro who had yet to win his first major championship. His "army" was in its formative years, and his megawatt personality had yet to capture the fancy of marketing gurus and advertising reps.

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